How To Write Great Website Home Page Copy

For most people, the home page is the first thing they see on a website and first impressions do indeed count. Think of the home page as the shop window, the office reception, the front door. If it looks tired, outdated, cramped and confused, people aren’t going to hang around for long. If, on the […]

How Changing Technology Is Changing Advertising: Six Copywriting Trends For The New Year

The Writers College Copywriting Course tutor MANDY SPEECHLY explains six trends that are directly impacting the copywriting industry. In Part One Mandy Speechly explained how technology has changed the way advertisers work. One of the most important rules is that great advertising shows a real and insightful understanding of the consumer. However, there is no single formula […]

Overcome Your Fear of Publishing Your First Blog in 5 Steps

Publishing your first blog can be daunting. Here are some tips to help you overcome the fear of getting your debut blog article published. BY CHARLOTTE FARROW One of the biggest obstacles for a budding writer is fear. Fear that our work isn’t good enough, fear of trolls, fear of judgement, maybe even fear of […]