How Changing Technology Is Changing Advertising: Six Copywriting Trends For The New Year

The Writers College Copywriting Course tutor MANDY SPEECHLY explains six trends that are directly impacting the copywriting industry. In Part One Mandy Speechly explained how technology has changed the way advertisers work. One of the most important rules is that great advertising shows a real and insightful understanding of the consumer. However, there is no single formula […]

20 Essential Editing Tips

Finally finished a piece of writing that you want to submit to an editor? Woohoo! But before you hit the ‘send’ button, be sure to follow these vital editing tips to polish your article. STEP 1: You make an effort so your reader doesn’t have to. First try to write your rough draft freely, without […]

Eleven Ways To Draw In Your Reader

Here are 11 ways to draw in your reader and keep them hooked. Each one of these ways takes time to master, so do expect to do quite a bit of sculpting and playing with words until you get it perfect. 1. Use strong, visual verbs to set the scene. Some writers suggest that your […]